The illustration style is spare and whimsical in order for the audience who may have language limitations to read through quickly.
User Journey Video
Why “ Translasian”?
“Translasian” is derived from combining the words translation and Asian. it is a medium create specifically for Asian to assimilate in New York.
A “Let’s Phrase It” matching cards game, New York version, is to enable newcomers to understand what people truely mean when they say it. The cards set divided into 4 categories: What People Really Mean, New York Slang, Millenial Slang, and idioms.